How To Make Your Big Online Business Idea Work
April 7, 2009 By Kenneth Koh
Do you have a huge online business but have no idea how to make your BIG online business idea work? This is the problem that one of our members, Ken, is facing.
Here’s the gist of his long question to me:
“I always felt it was best to market a store-front (that has within it all the “items” I want to sell/offer/promote) versus trying to (futilely) promote a multitude of sites individually. That’s a noble idea, perhaps. How do I make it work?” Ken
I shook my head when I read Ken’s problem.
If you try to create a website that sells everything, as what Ken is doing, you are not likely to succeed. (Ken, I hope you’re reading this.)
No, it’s not another “niche marketing” theory, where you are told to create tons of sites for different niche. Niche marketing works and it’s what I’m doing. But our discussion today is how to make your BIG online business work.
The problem with BIG online business idea is that it’s too big for a new website that has no traffic and no content.
It’s like trying to build a mega shopping mall with only 2-3 tenants selling things.
The best way to show you how to make your big online business idea work is to share with you a couple of case studies.
I’m sure you’ve heard of Amazon.com. It sells many things from laptops to shoes. But when Amazon first started, it simply focused on selling one thing: Books!
There is nothing wrong with having a vision that one day your website will sell everything. But when you first started, you must focus on one niche and that niche is your knife!
Let me repeat. Your first niche to building a BIG website is your knife. It needs to be sharp enough for you to cut through a cake and get your first pie from the market.
I hope you get the analogy.
When your traffic grows, you can then diversity into other things.
Let’s look at another example, Ebay.com.
When Ebay first started, it focused a lot on auctioning collectibles. Why? Because at that time, people were not used to buying and selling anything online. But there was a growing trend that people were trading collectibles online.
Ebay was smart enough to capture this trend and grew its popularity and member base from there.
Focus and then diversify. That’s the simple strategy to make your big online business idea work.
Friday
How To Start An Online Business
How To Start An Online Business
April 3, 2009 By Kenneth Koh
Recently I’m getting more friends and relatives asking me how to start an online business. It’s not rocket science, but it’s not easy maths too.
Starting an online business is pretty much the same as starting a brick and mortar business, except that the cost is much lower and so is the risk.
When I say it’s pretty much the same as a brick and mortar business, I also mean that you need to be entrepreneurial, to be able to ’smell’ the needs in a market and to have a vision. Are entrepreneurs born or breed? I don’t know. What I believe is, if you think you are, you are.
So, if you are entrepreneurial and want to learn how to start an online business, read on……
Step 1: Never reinvent the wheel
Believe me. Almost all the smart and innovative ideas you can think of are already done by someone else online, in one way or another. If you think you’ve a unique online business idea, it just means that you’ve not done enough research.
So, if you have any online business idea, the first thing you need to do is head over to Google and type in some keywords related to your business idea. Thoroughly check out all the top websites that provide similar product or service. This means you may have to try out their products/services and find out their pros and cons.
Next, you have to evaluate those pros and cons and come out with a BETTER idea.
Remember, the job of an entrepreneur is not to invent things. His job is to seek proven business ideas, improve on those ideas and get a piece of the pie out of the market, preferably a bigger piece.
Step 2: Think of the marketing system
Most newbie entrepreneurs have one problem. They spend too much time trying to perfect their products.
Having a good product is important. But what’s more important is the marketing system.
Without a good marketing system, no matter how good your product is, it’s going to be hard for your online business to grow.
Regardless of what you sell, your marketing system should answer 3 important questions:
April 3, 2009 By Kenneth Koh
Recently I’m getting more friends and relatives asking me how to start an online business. It’s not rocket science, but it’s not easy maths too.
Starting an online business is pretty much the same as starting a brick and mortar business, except that the cost is much lower and so is the risk.
When I say it’s pretty much the same as a brick and mortar business, I also mean that you need to be entrepreneurial, to be able to ’smell’ the needs in a market and to have a vision. Are entrepreneurs born or breed? I don’t know. What I believe is, if you think you are, you are.
So, if you are entrepreneurial and want to learn how to start an online business, read on……
Step 1: Never reinvent the wheel
Believe me. Almost all the smart and innovative ideas you can think of are already done by someone else online, in one way or another. If you think you’ve a unique online business idea, it just means that you’ve not done enough research.
So, if you have any online business idea, the first thing you need to do is head over to Google and type in some keywords related to your business idea. Thoroughly check out all the top websites that provide similar product or service. This means you may have to try out their products/services and find out their pros and cons.
Next, you have to evaluate those pros and cons and come out with a BETTER idea.
Remember, the job of an entrepreneur is not to invent things. His job is to seek proven business ideas, improve on those ideas and get a piece of the pie out of the market, preferably a bigger piece.
Step 2: Think of the marketing system
Most newbie entrepreneurs have one problem. They spend too much time trying to perfect their products.
Having a good product is important. But what’s more important is the marketing system.
Without a good marketing system, no matter how good your product is, it’s going to be hard for your online business to grow.
Regardless of what you sell, your marketing system should answer 3 important questions:
- How can the system attract and capture a list of potential users and/or customers?
- How can you make the system viral, such that users will refer more users?
- How to convert prospects into customers?
For example, recently I developed a great online tool (I think) that can help me to manage all my stocks (I’m talking about the stock market). I believe if I roll this service out to the market, someone will be willing to pay for it. But before I even think of developing the tool for the multiple users, I first have to think of the 3 questions above.
Here’s my thinking process:
I probably have to develop an online system where stock traders can subscribe for free and manage limited number of stocks. This will answer question #1. If they find the service useful and want to manage more stocks, they will upgrade their account for a monthly fee. That will answer question #3. The tough part is question #2 - how to make it viral. I’m thinking of developing a system where users can allow the public to view their portfolios or their watch list and sign up followers to their watch list. It’s something like the Twitter effect. This will make the website viral.
That’s how I apply my theory in practice.
Step 3: Work
Once the idea is formed and the marketing system is well thought out, the last step to start an online business is to work.
This is the overwhelming part because there are so many things to be done, yet you can only move one step at a time.
First you have to build the website. You can buy a ready script if it’s available, use the free MYOB script that I’ve developed for our members or get a freelancer to develop the website for you, either from scratch or by modifying existing scripts.
When the website is ready, you have to promote it and keep promoting it. And that’s only the beginning……
That’s how to start an online business. After it’s started, to maintain it is another challenge. But if you start off on the right foot, things will be a lot simpler in the future.
By the way, I recently came across a good article on getting clients for your business. It’s worth reading. You may get a few ideas for your business.
Michael Rasmussen's "Mini Site Profits Exposed" Video Series: How To Create A Mini Site That Runs On Autopilot And Makes You Money While You Sleep!
Most Internet marketers understand that having mini sites is the fastest and easiest way to make money on line. They don't require a lot of time, energy, or money to set up, and once you've got one up and running, you can sit back and just collect money from all the sales you're making.
At least... that's how it's supposed to be, right?
The truth is that mini sites really ARE easy to setup. They really DON'T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?
The answer is that they never learned how to actually turn their mini site into a profitable money maker that runs completely on autopilot. The good news is...
*************************************************
YOU'RE ABOUT TO LEARN HOW TO DO IT!*************************************************
Here's what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he'll also teach you how to actually start making money with it right away and into the future.
If you've been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I'll tell you more about that later. First, let's talk about the videos themselves.
If you're in a hurry, you can just check the videos out right now for free. Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
*************************************************
OVERALL QUALITY
*************************************************
It's important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture tutorials such as these.
The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don't think I've ever seen someone make videos that are this high quality before.
He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.
Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you'll agree that he has succeeded.
Now let's move onto...
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here's a brief summary of each video. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.
If you're in a hurry, you can just check the videos out right now for free.
Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
VIDEO 1 - INTRODUCTION
This videos introduces you to the entire course, as well as the teacher himself. You'll learn what you can expect from the course, and why it's structured the way it is.
Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn't come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he's talking about. By the end of this video, you will have no doubt.
By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he's willing to relax, and trust that what you're telling him is sound advice.
VIDEO 2 - THE BASICS
This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it's important to pay close attention to this one.
You'll learn:
* What mini-sites are, and what makes them different from regular content sites.
* Which businesses they work well for… and which ones they don’t.
* The right mindset to have when it comes to creating mini sites as part of your online business strategy.
* And the different tools you need to get started.
This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.
VIDEO 3 - SQUEEZE PAGES
This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins?
The answer is 'squeeze pages'. This video will teach you:
* Why using a squeeze page is far superior to other opt-in methods.
* The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.
* The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).
* The most important to include in your opt-in process that will make sure that people actually receive your email.
After watching this video, you'll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you 'take action' on. You'll be so excited about the possibilities, that I guarantee you'll go and create your own squeeze page right away.
VIDEO 4 - MINI SITE COPY WRITING - PART ONE
Nothing happens until the sales copy is written.Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.
Specifically, you'll learn:
* Why you need to learn copy writing, even if you "hate to write"
* What a compelling offer looks like, and how to tell the difference.
* How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.
* A simple trick you can use in your opening to make your reader want to learn more.
There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as...
VIDEO 5 - MINI SITE COPY WRITING - PART TWO
This video dives right into the individual components of a killer sales letter. You'll learn how to create the "secret structure" of a mini site sales letter that makes big money. Specifically, you'll learn:
* How to create captivating body copy that draws your reader into the sales letter.
* Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product
* How to take the risk off people's shoulders, so they'll feel safe buying from you.
* How to craft your 'call to action', and get people to whip out their credit cards and buy immediately.
* The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.
This video covered a surprising amount of detail, especially considering that this course is not specifically about copy writing. Michael Rasmussen is definitely someone who over delivers in his educational products.
VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFO PRODUCT
Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.
This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is... once you have this automated system set up, you never have to touch it again.
VIDEO 7 - HOW TO "GROW" YOUR SALE
This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective 'upselling' techniques that I've ever seen.
Nowhere else on the Internet have I seen such at thorough tutorial on how to increase the 'size' of your orders. You'll learn:
* The psychology of 'up selling', and how to use it make your customer spend even more money with you. The best part? He'll think it was his idea!
* The absolute best time to up sell your customer. This one will surprise you when you realize how much money you've been leaving on the table by skipping this step.
* 5 simple techniques to increase your profit by up to100%.
If you've already got a mini site that's up and running, this video will make a big difference for you right away. Use any of these 'plug and profit' strategies to increase your income literally overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES FORCE
If there's one thing I've noticed that all successful marketers have in common, it's that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.
If you've ever dreamed of having an army of motivated sales people working hard to make you money, then you're going to love this video. Michael will teach you:
* What an affiliate program is, and how to set one up very quickly.
* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let's face it... it's not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don't have to. You'll learn:
- Why people do judge a book by its cover... and how to capitalize on that for your mini-site
- The single biggest reason people don’t buy from a mini site, and how you can apply this 'instant fix'.
- The single biggest thing that will kill your mini-site (it's not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
- Two list building mistakes that’ll cripple your long-term profits.
VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL
This video will walk you through the process of designing a product line that will make you a TON of money. There's a lot more to it than you'd think, which is why this important concept (which was taken from direct marketing) gets it's own video.
After watching this video, you'll understand why you can't just have a single front end product, and you'll know exactly what to do in order to get your customer to keep buying more and more expensive products from you... completely on autopilot!
This video is a MUST for any serious marketer who wants to make a lot of money from their online business.
VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE
The title of this video says it all. You'll learn all of Michael's secrets for getting top notch freelancers to help you create your mini site empire in record time.
Let's face it, you can't be an expert at everything that mini sites require. For example, it's really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.
And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.
VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE
Let's face it... it doesn't matter how great your mini site is if you don't get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money on line IF you don't get the proper education.
Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you'll learn:
* How to use Pay Per Click (PPC) advertising to get targeted traffic fast.
* 3 ways to get targeted traffic without spending a dime.
* 2 ways to leverage the experience and contacts of other people to explode your traffic.
* 3 traffic strategies to avoid like the plague!
By the time you're done with this video, you'll know what to do right away to begin driving targeted visitors to your mini site.
Wow, you get all those videos for free? Click here to check out the Mini Site Profits Exposed course for yourself:
http://www.jcfitz.biz/Recommends/MiniSites
*************************************************
DELUXE VIDEOS
*************************************************
Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. And did I mention that it's free?
If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.
Here's a breakdown of each video:
************************************************************************
VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON
AUTOPILOT
************************************************************************
This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.
You'll learn how to set up your autoresponder to automatically remove a person from your prospect list after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.
Bottom line... if you want to make the big bucks like all the Internet marketing gurus, you need to create aback end that works hard for you while you're out creating new mini sites and developing new products.This video will show you how.
*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************
In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He'll not only teach you what to add to your mini site, but he'll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.
Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email.
You'll also learn the best places to actually put the opt-in email form on your mini site. You'll also learn about pop ups and tell-a-friend scripts, as well as a bunch of other incredible tactics for growing your list.
I have a hunch that you'll find yourself referring to this video over and over again.
*************************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
*************************************************************
When you think about all the 'stuff' you can do to drive traffic to your site, it's hard to know what you should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.
Once you master these four, you'll never have to wonder what you should do when you start a new mini site. You'll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!
*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************
In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you'll want to pay extra close attention to this one.
Think about it... if you're going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you'd want to make the most amount of money possible from it.
In this video, you'll learn:
- How changing one sentence on your mini site could double your profits easily.
- How to instantly increase the dollar amount of your average order (which puts more money into your pocket).
- The one thing you must add to your 'download page' that will instantly increase your income (with no extra work, once this thing is put into place).
- How to turn your actual product into a money making machine!
*************************************************
CONCLUSION
*************************************************
Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen's Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.
Michael believes that it's important for him to prove himself to you before he ever asks you to buy anything from him. He wants to show you that he will deliver you the absolute best education available any where,and he'll gladly do it for free... just to win you over!
So go ahead and check out Mini Site Profits Exposed right now, and see what all the fuss is about. I highly recommend that you upgrade to the deluxe course as well.
Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
Warmly,
Jeanette Fitzgerald
At least... that's how it's supposed to be, right?
The truth is that mini sites really ARE easy to setup. They really DON'T require much time, energy, and money to set up. So why is it that so few people actually make money with their mini sites?
The answer is that they never learned how to actually turn their mini site into a profitable money maker that runs completely on autopilot. The good news is...
*************************************************
YOU'RE ABOUT TO LEARN HOW TO DO IT!*************************************************
Here's what this is all about: My colleague Michael Rasmussen has just released a brand new video course that will walk you through the process of creating a killer mini site from the ground up, and then he'll also teach you how to actually start making money with it right away and into the future.
If you've been looking for help with monetizing your mini sites, then this is exactly what you need. The best part? The videos are FREE! I'll tell you more about that later. First, let's talk about the videos themselves.
If you're in a hurry, you can just check the videos out right now for free. Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
*************************************************
OVERALL QUALITY
*************************************************
It's important to note that these are online videos that you access from your web browser. Michael uses Camtasia Studio to create these videos, which is the premier software program for creating screen capture tutorials such as these.
The first thing I noticed when I hit the play button on the first video was the incredible production quality. These are NOT your ordinary screen capture videos. In fact, I don't think I've ever seen someone make videos that are this high quality before.
He uses beautifully created graphics to pass his wisdom along to you, and the sound quality is the highest you will ever hear in an Internet marketing product. They sound like they were recorded in a professional studio.
Michael explained to me that he was sick and tired of seeing all the low quality videos out there, and so he set out to create something different in order to raise the bar in our industry. I think that, when you see Mini Site Profits Exposed for yourself, you'll agree that he has succeeded.
Now let's move onto...
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here's a brief summary of each video. Obviously it's impossible to list every single thing here, but I want you to get a feel for what each one covered, and how well it covered it.
If you're in a hurry, you can just check the videos out right now for free.
Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
VIDEO 1 - INTRODUCTION
This videos introduces you to the entire course, as well as the teacher himself. You'll learn what you can expect from the course, and why it's structured the way it is.
Michael realizes that you may not have heard of him, and so he spends some time establishing his credibility with you by sharing some of his biggest successes. It doesn't come across as bragging at all. Michael explains that, in order for you to get value from the teachings, you need to have faith that the teacher actually knows what he's talking about. By the end of this video, you will have no doubt.
By the way, this is a good lesson for all of us product developers. If you want people to accept you as an authority on any subject, you first need to establish your credibility with the reader. That way he's willing to relax, and trust that what you're telling him is sound advice.
VIDEO 2 - THE BASICS
This video will introduce you to the basics of mini site marketing. This will set the foundation that all future learning will rest upon, so it's important to pay close attention to this one.
You'll learn:
* What mini-sites are, and what makes them different from regular content sites.
* Which businesses they work well for… and which ones they don’t.
* The right mindset to have when it comes to creating mini sites as part of your online business strategy.
* And the different tools you need to get started.
This was a great video, and did an excellent job of kicking things off, and building the foundation for the rest of the course.
VIDEO 3 - SQUEEZE PAGES
This is probably one of the most useful videos of the entire course. Every Internet marketer needs to build an email list, but how do you do it? What is the best way to capture the most opt-ins?
The answer is 'squeeze pages'. This video will teach you:
* Why using a squeeze page is far superior to other opt-in methods.
* The single most important thing you must include at the top of your squeeze page to skyrocket your opt-in rate.
* The secret structure of a squeeze page, and why most marketers get it wrong (which costs them a LOT of money).
* The most important to include in your opt-in process that will make sure that people actually receive your email.
After watching this video, you'll know everything you need to know to start building a massive opt-in list right away. This will probably be the first video that you 'take action' on. You'll be so excited about the possibilities, that I guarantee you'll go and create your own squeeze page right away.
VIDEO 4 - MINI SITE COPY WRITING - PART ONE
Nothing happens until the sales copy is written.Graphics alone will never sell a product, but sales copy alone WILL. This video begins to demystify the mysterious process of writing words that make people whip out their credit cards and buy.
Specifically, you'll learn:
* Why you need to learn copy writing, even if you "hate to write"
* What a compelling offer looks like, and how to tell the difference.
* How to write an eyeball-grabbing headline that practically forces your readers to go through your entire page.
* A simple trick you can use in your opening to make your reader want to learn more.
There is no skill that is more important to your success than the ability to write killer sales copy. Make sure you pay extra attention to this video, as well as...
VIDEO 5 - MINI SITE COPY WRITING - PART TWO
This video dives right into the individual components of a killer sales letter. You'll learn how to create the "secret structure" of a mini site sales letter that makes big money. Specifically, you'll learn:
* How to create captivating body copy that draws your reader into the sales letter.
* Bullets that force your reader to keep reading the whole page, and makes them insanely curious and want to buy your product
* How to take the risk off people's shoulders, so they'll feel safe buying from you.
* How to craft your 'call to action', and get people to whip out their credit cards and buy immediately.
* The secrets of writing a killer P.S. that helps seal the deal, and flip your prospect into a buyer instantly.
This video covered a surprising amount of detail, especially considering that this course is not specifically about copy writing. Michael Rasmussen is definitely someone who over delivers in his educational products.
VIDEO 6 - HOW TO AUTOMATE THE DELIVERY OF YOUR INFO PRODUCT
Unless you want to be chained to your computer, you must learn how to put your mini sites on autopilot. The only thing you should be doing is driving traffic, and letting the site itself do all the work, including the work of instantly delivering the product to the customer.
This video will walk you through the process of automating your product delivery, so you can just relax, and collect the money. The best part is... once you have this automated system set up, you never have to touch it again.
VIDEO 7 - HOW TO "GROW" YOUR SALE
This video is guaranteed to be an eye opener for almost everyone who watches it, even the experienced marketers. Michael dives into some of the most effective 'upselling' techniques that I've ever seen.
Nowhere else on the Internet have I seen such at thorough tutorial on how to increase the 'size' of your orders. You'll learn:
* The psychology of 'up selling', and how to use it make your customer spend even more money with you. The best part? He'll think it was his idea!
* The absolute best time to up sell your customer. This one will surprise you when you realize how much money you've been leaving on the table by skipping this step.
* 5 simple techniques to increase your profit by up to100%.
If you've already got a mini site that's up and running, this video will make a big difference for you right away. Use any of these 'plug and profit' strategies to increase your income literally overnight!
VIDEO 8 - CREATING AN AFFILIATE SALES FORCE
If there's one thing I've noticed that all successful marketers have in common, it's that they have a great affiliate program. They create a program that allows other people to make good money by promoting their products, and they get to just sit back and relax, while everyone else is doing the hard work of promoting FOR them.
If you've ever dreamed of having an army of motivated sales people working hard to make you money, then you're going to love this video. Michael will teach you:
* What an affiliate program is, and how to set one up very quickly.
* Exactly what tools you need to give your affiliates (most people miss the mark here, so pay extra attention to this part).
* Why merely having an affiliate program is NOT enough to convince people to sign up, and what you can do instead to have people eagerly trying to become one of your affiliates.
* How to motivate affiliates to sell for you.
VIDEO 9 - MINI SITE MISTAKES TO AVOID
Let's face it... it's not enough to explain what you should do. You also need to know what mistakes you should avoid. Michael has already made these costly mistakes, but you don't have to. You'll learn:
- Why people do judge a book by its cover... and how to capitalize on that for your mini-site
- The single biggest reason people don’t buy from a mini site, and how you can apply this 'instant fix'.
- The single biggest thing that will kill your mini-site (it's not what you think, and making this mistake is a surefire way to drain money from your bank account FAST!)
- Two list building mistakes that’ll cripple your long-term profits.
VIDEO 10 - SECRETS OF CREATING A PRODUCT FUNNEL
This video will walk you through the process of designing a product line that will make you a TON of money. There's a lot more to it than you'd think, which is why this important concept (which was taken from direct marketing) gets it's own video.
After watching this video, you'll understand why you can't just have a single front end product, and you'll know exactly what to do in order to get your customer to keep buying more and more expensive products from you... completely on autopilot!
This video is a MUST for any serious marketer who wants to make a lot of money from their online business.
VIDEO 11 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE
The title of this video says it all. You'll learn all of Michael's secrets for getting top notch freelancers to help you create your mini site empire in record time.
Let's face it, you can't be an expert at everything that mini sites require. For example, it's really tough to be a top notch graphic designer, while also mastering HTML, and then becoming a killer copywriter, on top of also creating the product itself.
And the list goes on and on. If you want to be efficient, and begin making money as fast as possible, outsourcing is the secret to making it happen. This video will show you exactly what to do, as well as some common (and very expensive) pitfalls to avoid.
VIDEO 12 - OUTSOURCING SECRETS FOR WORKING LESS, AND MAKING MORE
Let's face it... it doesn't matter how great your mini site is if you don't get any traffic coming to it. Getting traffic can be one of the most confusing and mysterious parts of making money on line IF you don't get the proper education.
Thankfully, Michael really dives in, and gives you a lightning fast education in this area. Specifically, you'll learn:
* How to use Pay Per Click (PPC) advertising to get targeted traffic fast.
* 3 ways to get targeted traffic without spending a dime.
* 2 ways to leverage the experience and contacts of other people to explode your traffic.
* 3 traffic strategies to avoid like the plague!
By the time you're done with this video, you'll know what to do right away to begin driving targeted visitors to your mini site.
Wow, you get all those videos for free? Click here to check out the Mini Site Profits Exposed course for yourself:
http://www.jcfitz.biz/Recommends/MiniSites
*************************************************
DELUXE VIDEOS
*************************************************
Mini Site Profits Exposed comes with 12 videos, and has more content than most 300 dollar home study courses. And did I mention that it's free?
If you decide that you want to continue your education, and get the biggest possible advantage, you can also upgrade to the deluxe course for a small fee. The deluxe course contains four full-length videos that each cover one advanced topic in great detail.
Here's a breakdown of each video:
************************************************************************
VIDEO 13 - DESIGNING A KILLER BACK END THAT RUNS COMPLETELY ON
AUTOPILOT
************************************************************************
This deluxe video could easily be a whole course in itself. It walks you though the entire process of setting up a back end that is completely automated using an autoresponder system.
You'll learn how to set up your autoresponder to automatically remove a person from your prospect list after he buys, and then insert him into your customer list. This is where your new autoresponder sequence will start promoting your back end products automatically.
Bottom line... if you want to make the big bucks like all the Internet marketing gurus, you need to create aback end that works hard for you while you're out creating new mini sites and developing new products.This video will show you how.
*************************************************
VIDEO 14 - LIST BUILDING SECRETS
*************************************************
In this deluxe video, Michael will walk you through some of his best tactics for growing a massive list from your mini site. He'll not only teach you what to add to your mini site, but he'll also show you what you must REMOVE from your mini site in order to get the most possible subscribers.
Building a list is about SO much more than just offering a free newsletter. In fact, Michael shows you five different things you can offer your readers to get them to instantly give you their name and email.
You'll also learn the best places to actually put the opt-in email form on your mini site. You'll also learn about pop ups and tell-a-friend scripts, as well as a bunch of other incredible tactics for growing your list.
I have a hunch that you'll find yourself referring to this video over and over again.
*************************************************************
VIDEO 15 - MARKETING ACTIVITIES THAT MAKE YOU MONEY
*************************************************************
When you think about all the 'stuff' you can do to drive traffic to your site, it's hard to know what you should focus on first. This video will walk you through the four most important marketing activities you can do to drive traffic to your mini site.
Once you master these four, you'll never have to wonder what you should do when you start a new mini site. You'll have an easy-to-follow road map for driving tons of targeted prospects to your site, so you can begin making money ASAP!
*************************************************
VIDEO 16 - MAKE MAXIMUM PROFITS FROM YOUR MINI SITE
*************************************************
In this final deluxe video, Michael will reveal his best kept secrets for squeezing maximum profit out of any mini site. These are techniques that you have NOT seen before, so you'll want to pay extra close attention to this one.
Think about it... if you're going to put the time in, and set up a mini site the proper way (like Michael shows you in these videos), then it only makes sense that you'd want to make the most amount of money possible from it.
In this video, you'll learn:
- How changing one sentence on your mini site could double your profits easily.
- How to instantly increase the dollar amount of your average order (which puts more money into your pocket).
- The one thing you must add to your 'download page' that will instantly increase your income (with no extra work, once this thing is put into place).
- How to turn your actual product into a money making machine!
*************************************************
CONCLUSION
*************************************************
Whew! That was a lot of information, and I hope it helped you decide to check out Michael Rasmussen's Mini Site Profits Exposed video course. Remember the course is absolutely free, so you have nothing to lose.
Michael believes that it's important for him to prove himself to you before he ever asks you to buy anything from him. He wants to show you that he will deliver you the absolute best education available any where,and he'll gladly do it for free... just to win you over!
So go ahead and check out Mini Site Profits Exposed right now, and see what all the fuss is about. I highly recommend that you upgrade to the deluxe course as well.
Here's the URL:
http://www.jcfitz.biz/Recommends/MiniSites
Warmly,
Jeanette Fitzgerald
Tuesday
Video Series: How to Write Killer Email Promos That Get Results!
Have you ever been faced with the task of having to write an email promotion to your list, and then realized that you didn't know what to say or how to say it?
Michael Rasmussen's new video course "Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.
*************************************************
If you're in a hurry, just go ahead visit this URL to get instant free access to these videos:
http://www.jcfitz.biz/Recommends/emails
*************************************************
I decided to see if Michael's videos live up to their promise by trying them out myself. Here's what I found:
*************************************************
Overall Quality
*************************************************
The first thing I noticed when I opened up the first video was the stunning production quality.He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.
Now let's move onto...
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here's a brief summary of each video. Obviously it's impossible to list every single thing here,but I want you to get a feel for what each one covered, and how well it covered it.
*************************************************
If you're in a hurry, just go ahead visit this URL to get instant free access to these videos:
http://www.jcfitz.biz/Recommends/emails
*************************************************
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.
This is a good lesson for anyone to get. Whenever you're teaching people how to do something, it's good to establish your credibility up front, so that there's no doubt about whether or not you're qualified to talk about the subject. Most product developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered to mention. You'll learn things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email for you.
This was a fantastic video, and did a good job of kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos... the subject line. The subject line is a confusing topic, because no body's 100%sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.
He also reveals:
* How to get people to keep reading your email once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You'll also learn:
* How to write powerful bullets that make people curious and want to find out more.
* Simple formatting tricks for making your body copy easy to read.
* The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.
VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don't know what to say. Michael talks about some of his favorite techniques for making that happen, and also reveals:
* The "magic question" to ask yourself that will make your close much more powerful.
* The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:
* Why you should including a P.S. at the end of your email.
* The 4 different kinds of P.S.'s you can use(this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some mistakes that I was making that I wasn't even aware of. Unless you're a seasoned pro, you're probably guilty of some of the things that Michael talks about in this video as well, and that's why it's so valuable. I've shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.
VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:
* The psychology of follow-up email promo's.
* The 2 main types of follow-up promos that make the most money.
* How to overcome readers' objections in your follow up emails.
* The 2 most common mistakes people make when writing follow-ups and how to avoid them.
VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL money is on the back end. I'd have to agree with them, but the problem is... most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that's loaded with killer promos that make you lots of cash on autopilot. He reveals things like:
* The big difference between regular and back end email promos.
* How to prepare a back end promotion sequence.
* Common mistakes people make when creating backend email promos.
VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people's products as an affiliate. Let's face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They'll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:
* The two main types of affiliate promos.
* What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).
* Michael's favorite tactics for creating affiliate promos that no one else is doing.
* 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).
*************************************************
CONCLUSION
*************************************************
As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my "A-list" for along time.
I've already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.
If email marketing is an important part of your business (and in my opinion, it's the most important part of ANY online business), then you owe it to yourself to check out Michael's exciting new videos, Email Promos Exposed.
Here's the URL where you can get instant free access to the videos right now.
http://www.jcfitz.biz/Recommends/emails
Sincerely,
Jeanette
Michael Rasmussen's new video course "Email Promos Exposed" promises to solve that problem for you by walking you through the actual process of creating killer email promos step-by-step.
*************************************************
If you're in a hurry, just go ahead visit this URL to get instant free access to these videos:
http://www.jcfitz.biz/Recommends/emails
*************************************************
I decided to see if Michael's videos live up to their promise by trying them out myself. Here's what I found:
*************************************************
Overall Quality
*************************************************
The first thing I noticed when I opened up the first video was the stunning production quality.He used Camtasia Studio for the production, which is now the industry standard for creating high-quality screen capture video products. The audio is near studio quality, and the graphics are very professional. These videos were made by someone who KNOWS what he's doing. Well done!
I also liked how Michael divided the videos up by section, and then again by sub-section. For example, one video is all about the subject line, and then there are different parts of that video that each cover a certain area of crafting a killer subject line.
Now let's move onto...
*************************************************
THE ACTUAL VIDEOS
*************************************************
Here's a brief summary of each video. Obviously it's impossible to list every single thing here,but I want you to get a feel for what each one covered, and how well it covered it.
*************************************************
If you're in a hurry, just go ahead visit this URL to get instant free access to these videos:
http://www.jcfitz.biz/Recommends/emails
*************************************************
VIDEO 1 - INTRODUCTION
This video served as an introduction to the whole course. You get to see a picture of Michael in his every day life, and he establishes his credibility right up front by talking about some of his massive successes online. He even provides proof of credibility by displaying two checks in the amount of $50,000 and $25,000 which prove that, when it comes to the subject of making money with email promos, he knows his stuff.
This is a good lesson for anyone to get. Whenever you're teaching people how to do something, it's good to establish your credibility up front, so that there's no doubt about whether or not you're qualified to talk about the subject. Most product developers either skip or minimize this step.
VIDEO 2 - BEFORE YOU WRITE THE PROMO
This video talks about some things that no other marketer has bothered to mention. You'll learn things like:
* The mindset you need in order to write a killer promo
* The different tools you need before you get started
* How to keep your emails laser-focused
* How to create an outline that practically writes the email for you.
This was a fantastic video, and did a good job of kicking things off.
VIDEO 3 - THE SUBJECT LINE
I liked this video, because it talked about one of MY biggest weaknesses when it comes to writing email promos... the subject line. The subject line is a confusing topic, because no body's 100%sure what the best tactics are.
Michael breaks it down, and reveals:
* The biggest secret for writing a subject line that makes people insanely curious.
* Techniques for personalizing the subject line.
* Mistakes to avoid when using personalization.
I was surprised to find that I was making some of the mistakes that Michael mentioned in this video, but now I know better.
VIDEO 4 - THE OPENING
This is where a lot of people slack off when writing their emails. Michael talks about how important it is to create an opening that is conversational, and then reveals techniques and examples on how to do that.
He also reveals:
* How to get people to keep reading your email once they've opened it.
* How to make your opening interesting.
* Mistakes to avoid when creating your first few paragraphs.
VIDEO 5 - THE BODY COPY
This is one of the "meatiest" portions of the course, because it reveals techniques that are not widely discussed on the forums, blogs, and in most eBooks. He talks about the importance of keeping your body copy tight and relevant, and then reveals how you can do that. You'll also learn:
* How to write powerful bullets that make people curious and want to find out more.
* Simple formatting tricks for making your body copy easy to read.
* The secret of "bucket brigade copy" and how to use it in your email promos to force people to keep reading.
VIDEO 6 - THE CALL TO ACTION
This is where a lot of people wimp out in their email promos. They start out strong, but when it comes time to ask the reader to click the link and take action, they don't know what to say. Michael talks about some of his favorite techniques for making that happen, and also reveals:
* The "magic question" to ask yourself that will make your close much more powerful.
* The secret of the "unanswered question" and why handling this is a surefire way to get people to act right away.
* The structure of a powerful close.
* Mistakes people make when creating their close.
VIDEO 7 - CREATING AN EFFECTIVE P.S.
Some people say that the P.S. is one of the most important parts of the email, because it is often the one thing that gets people to click the link at the end. In this video, Michael talks about:
* Why you should including a P.S. at the end of your email.
* The 4 different kinds of P.S.'s you can use(this section was a real eye-opener for me).
VIDEO 8 - COMMON MISTAKES PEOPLE MAKE
I loved this video, because it showed me some mistakes that I was making that I wasn't even aware of. Unless you're a seasoned pro, you're probably guilty of some of the things that Michael talks about in this video as well, and that's why it's so valuable. I've shaved years off my learning curve, because now I can avoid some of the costly mistakes that I was bound to make in the learning process.
VIDEO 9 - HOW TO CREATE FOLLOW-UP EMAIL PROMOTIONS
This video alone is going to make me a lot of money. Why? Because I used to only send out one email promo for each affiliate promotion I was doing. Michael showed me in this video how important it is to send a follow-up promotion, and he showed me exactly how to do it. He covered things like:
* The psychology of follow-up email promo's.
* The 2 main types of follow-up promos that make the most money.
* How to overcome readers' objections in your follow up emails.
* The 2 most common mistakes people make when writing follow-ups and how to avoid them.
VIDEO 10 - HOW TO WRITE BACK END EMAIL PROMOTIONS
Every marketing guru out there says that the REAL money is on the back end. I'd have to agree with them, but the problem is... most people have no idea how to set up a back end system that makes money. This video will teach you how to set up an automated back end that's loaded with killer promos that make you lots of cash on autopilot. He reveals things like:
* The big difference between regular and back end email promos.
* How to prepare a back end promotion sequence.
* Common mistakes people make when creating backend email promos.
VIDEO 11 - CREATING AFFILIATE EMAIL PROMOTIONS
This could be the most important video of the entire package for a lot of people, because most people email their list to promote other people's products as an affiliate. Let's face it, if you only have 3 products, can you really afford to only email your list 3 times a year? They'll get bored hearing about the same old products over and over again. This video sheds some light on how to create killer affiliate promos. Michael reveals things like:
* The two main types of affiliate promos.
* What makes affiliate promos different than regular promos (and why ignoring this huge secret could cost you big money).
* Michael's favorite tactics for creating affiliate promos that no one else is doing.
* 3 different ways to add scarcity to your affiliate promos (this is the most important section of the video, so make sure you watch it over and over again).
*************************************************
CONCLUSION
*************************************************
As you can see, Email Promos Exposed really packs a lot of punch! Most of the courses out there offer only watered down, weak content. Not this one! These videos are going on my "A-list" for along time.
I've already watched them twice, and plan on reviewing them every couple months to make sure that I have the principals, techniques and tactics burned into my mind.
If email marketing is an important part of your business (and in my opinion, it's the most important part of ANY online business), then you owe it to yourself to check out Michael's exciting new videos, Email Promos Exposed.
Here's the URL where you can get instant free access to the videos right now.
http://www.jcfitz.biz/Recommends/emails
Sincerely,
Jeanette
Friday
A Fatal Mistake That Internet Marketing Newbies Make
A Fatal Mistake That Internet Marketing Newbies Make
March 20, 2009 By Kenneth Koh
There is one fatal mistake that internet marketing newbies make, that is, trying to make money online.
I’m not trying to be a wet blanket here. I simply want to highlight to you the way Nature works.
Let me share with you a little story:
Recently I was trying to teach my nephew swimming because he told me that he was very interested in learning it.
For those of you who have learnt swimming, you know that before you can swim, you have to learn many things like how to kick your legs, how to blow bubbles in the water etc.
When I taught my nephew how to kick his legs, he tried it for a while and then ask, “I know how to kick now, but why I still can’t swim.” Throughout the session, while learning how to swim, he kept asking me why he still can’t swim.
My nephew is 7 years old. His reaction towards learning how to swim reminds me of many internet marketing newbies.
Many newbies are eager to learn how to make money online. Whenever they learn something, they want to see the money immediately.
The attachment to making money online is often the seed of failure.
Learning to make money online is similar to learning anything else.
One should first master the basics.
When the basics are mastered, making money online is just a natural outcome.
This is how the Nature works. If you can recall how you successfully learned a skill, any skill, you’ll agree with what I say.
So what are the basics in internet marketing?
Too many.
Common basics include:
- search engine optimization;- how to write ads;- website creation and many more.
You don’t have to learn everything. But you must understand that the more basics you learn, the more money you can make online.
When I first started, I knew nothing about html, SEO or sales letter writing. Like many newbies, I was reading gurus’ newsletters, buying ebooks and courses. Nothing worked for me until I stopped thinking about making money and started learning like a student.
Remember the time when you were schooling? Having to ’swallow’ those lengthy and boring words and make sense out of them? And trying to understand those technical jargons that look alien to you?
That’s what I mean by learning like a student.
If you are simply reading a “how to make money” ebook as if you are reading a novel, you are not really learning like a student. You are merely entertaining yourself.
I know. It’s hard to be convinced that you will make money online if you simply focus on mastering the basics of internet marketing. Just like my nephew who can’t see how learning to kick can eventually make him swim.
But that’s how Nature works.
When the basics are mastered, making money online is just a natural outcome.
March 20, 2009 By Kenneth Koh
There is one fatal mistake that internet marketing newbies make, that is, trying to make money online.
I’m not trying to be a wet blanket here. I simply want to highlight to you the way Nature works.
Let me share with you a little story:
Recently I was trying to teach my nephew swimming because he told me that he was very interested in learning it.
For those of you who have learnt swimming, you know that before you can swim, you have to learn many things like how to kick your legs, how to blow bubbles in the water etc.
When I taught my nephew how to kick his legs, he tried it for a while and then ask, “I know how to kick now, but why I still can’t swim.” Throughout the session, while learning how to swim, he kept asking me why he still can’t swim.
My nephew is 7 years old. His reaction towards learning how to swim reminds me of many internet marketing newbies.
Many newbies are eager to learn how to make money online. Whenever they learn something, they want to see the money immediately.
The attachment to making money online is often the seed of failure.
Learning to make money online is similar to learning anything else.
One should first master the basics.
When the basics are mastered, making money online is just a natural outcome.
This is how the Nature works. If you can recall how you successfully learned a skill, any skill, you’ll agree with what I say.
So what are the basics in internet marketing?
Too many.
Common basics include:
- search engine optimization;- how to write ads;- website creation and many more.
You don’t have to learn everything. But you must understand that the more basics you learn, the more money you can make online.
When I first started, I knew nothing about html, SEO or sales letter writing. Like many newbies, I was reading gurus’ newsletters, buying ebooks and courses. Nothing worked for me until I stopped thinking about making money and started learning like a student.
Remember the time when you were schooling? Having to ’swallow’ those lengthy and boring words and make sense out of them? And trying to understand those technical jargons that look alien to you?
That’s what I mean by learning like a student.
If you are simply reading a “how to make money” ebook as if you are reading a novel, you are not really learning like a student. You are merely entertaining yourself.
I know. It’s hard to be convinced that you will make money online if you simply focus on mastering the basics of internet marketing. Just like my nephew who can’t see how learning to kick can eventually make him swim.
But that’s how Nature works.
When the basics are mastered, making money online is just a natural outcome.
Thursday
Five Easy Ways To Generate Low Cost Website Traffic
A steady flow of website traffic is important if you site is to be profitable. If no one goes to your site, it hardly bares a chance of generating an income. Many people have tried and failed in doing so, and the outcome was that their websites were not very profitable. It takes money to maintain an income generating site; it also takes money to make money.
BUT, there are ways that you can generate traffic to your website it doesn’t take a whole lot of cash.
Ever wonder how the big hitters drive traffic their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to spend a lot of money to drive traffic to your site. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people took chances on high cost methods and have ended up losing a lot of money doing it.
Here are the Top Five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
To Your Success,
Jeanette Fitzgerald
http://jcfitz.com
BUT, there are ways that you can generate traffic to your website it doesn’t take a whole lot of cash.
Ever wonder how the big hitters drive traffic their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmicks. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to spend a lot of money to drive traffic to your site. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people took chances on high cost methods and have ended up losing a lot of money doing it.
Here are the Top Five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
To Your Success,
Jeanette Fitzgerald
http://jcfitz.com
Friday
Free Adwords Keywords Search
I just found this brand new, free keyword research tool that's just been released.
The tool allows you to see anyones Adwords keywords they're bidding on!
Until now, nobody had access to this information, except for Google, and the
advertisers themselves.
Watch the video to see how this thing can show you everyone's keywords
they're using. Super cool (and free). Plus it actually works ...which is
RARE for stuff that doesn't cost anything. Grab yours here:http://www.jcfitz.biz/Recommends/PPCWebSpy
This is going to completely change the way keyword research is done on the internet.
Anyway, I highly suggest that you go and download the tool while it's still free,
because I am guessing it won't be free for long.
You can get it here:
=>http://www.jcfitz.biz/Recommends/PPCWebSpy Enjoy!
To Your Success,
Jeanette
http://www.jcfitz.biz/Recommends/PPCWebSpy
The tool allows you to see anyones Adwords keywords they're bidding on!
Until now, nobody had access to this information, except for Google, and the
advertisers themselves.
Watch the video to see how this thing can show you everyone's keywords
they're using. Super cool (and free). Plus it actually works ...which is
RARE for stuff that doesn't cost anything. Grab yours here:http://www.jcfitz.biz/Recommends/PPCWebSpy
This is going to completely change the way keyword research is done on the internet.
Anyway, I highly suggest that you go and download the tool while it's still free,
because I am guessing it won't be free for long.
You can get it here:
=>http://www.jcfitz.biz/Recommends/PPCWebSpy Enjoy!
To Your Success,
Jeanette
http://www.jcfitz.biz/Recommends/PPCWebSpy
Are You Getting Your ClickBank Commissions?
If you are wondering why ClickBank is not paying your commissions, well
I was wondering the same thing until I came across this Ebook that
explains the reason and how to solve this problem.
This new Ebook I have just come across which explains why
you don't get paid your commissions from ClickBank.
It solves a problem which causes most newbie's to quit affiliate
marketing with ClickBank.
ClickBank for Newbies, written by Harvey Segal (Mr ClickBank) is
a quick easy read, written without hype and not littered with annoying links.
And the cost of this book ?
It's free !
And it ends with an amazing idea for making you money from the book itself.
I'd rush to get this book now if I were you at: http://www.jcfitz.biz/Recommends/GetPaidNow
To Your Success,
Jeanette Fitzgerald
P.S. If you ever wondered how to can get a check for commissions earned with
ClickBank check this out: http://www.jcfitz.biz/Recommends/GetPaidNow
I was wondering the same thing until I came across this Ebook that
explains the reason and how to solve this problem.
This new Ebook I have just come across which explains why
you don't get paid your commissions from ClickBank.
It solves a problem which causes most newbie's to quit affiliate
marketing with ClickBank.
ClickBank for Newbies, written by Harvey Segal (Mr ClickBank) is
a quick easy read, written without hype and not littered with annoying links.
And the cost of this book ?
It's free !
And it ends with an amazing idea for making you money from the book itself.
I'd rush to get this book now if I were you at: http://www.jcfitz.biz/Recommends/GetPaidNow
To Your Success,
Jeanette Fitzgerald
P.S. If you ever wondered how to can get a check for commissions earned with
ClickBank check this out: http://www.jcfitz.biz/Recommends/GetPaidNow
Wednesday
Get Fit and Earn Income at the Same Time
Find out how you can get in shape with Shawn T and earn money at the same time.
Tuesday
Tips On How To Increase Traffic To Your Website
Here are some no-brainer tips that can help you increase website traffic. So get that note pad ready and jot down the methods your not doing and start to increase website traffic today.
One sure fire way to increase website traffic is to optimize your site. To optimize means to find keywords that people are searching on the web related to your site and make sure that you have content on your site with those keywords in it. For example, if I had a website on how to make quilts – people I want to attract to my websites are people searching for quilt patterns, how to make quilts, where to get materials for making quilts, etc. So, I would optimize my site with articles and videos that are on that topic.
When your site has been optimized for a related keyword, you can expect that the search engines will put your website in the listings. These listings are called the “Natural listings” meaning that Google (or another search engine) saw that you have information about “your topic” and they are now listing your website in the results when people search for that topic to increase website traffic to your site. When you show up in first page listings in a search engine you can almost guarantee that you will increase website traffic.
When you want to increase website traffic, you need to take note of the importance of search engines. Google, Yahoo and MSN are major search engines and it pays if you can submit your sites to these search engines. Links to your website is how you can get higher listings in the major search engines and start to increase website traffic. Links to your site, also known as backlinks, count as a vote that your site is recommended by the site that has linked to your website. You can increase your placement in the search engines, and increase website traffic, by getting more backlinks back to your site… but not just any backlinks. You need backlinks that also have your keyword in it or that are from a related site.
To advance brand recognition and to increase website traffic, you can also buy banner ads. You can find places to advertise on competitor sites and sites that are related to your website. For example, if you had a website on how to make quilts you would advertise on other quilt making websites, quilt pattern websites, and quilt material websites.
Instead of purchasing banners to increase website traffic you can also participate in banner exchange program. This will not cost a cent for you but you get to maximize the benefits through better brand recognition. You will only want to exchange banners with websites that are related to your topic. You wont get many clicks to your quilting site if you exchanged banners with an auto-mechanic.
Another technique you can use to increase website traffic is to comment on blogs that are also talking about your topic. So you may search the web for blogs on quilting. Signup for their RSS feed which will send you an email everytime they post on their blog. Then you can go read it and post a comment – which will get your websites name in front of more people that are reading about your topic, and eventually increase website traffic to your site.
For those with extra cash, and wants to increase website traffic, you need to see the importance of getting published and getting favorable reviews. To increase website traffic, why not write articles for publications on other websites. Or you can pay bloggers that have a blog related to your topic to write good reviews about your site as way to increase website traffic.
To Your Success,
Jeanette Fitzgerald
http://vur.me/jcfitz/befit
One sure fire way to increase website traffic is to optimize your site. To optimize means to find keywords that people are searching on the web related to your site and make sure that you have content on your site with those keywords in it. For example, if I had a website on how to make quilts – people I want to attract to my websites are people searching for quilt patterns, how to make quilts, where to get materials for making quilts, etc. So, I would optimize my site with articles and videos that are on that topic.
When your site has been optimized for a related keyword, you can expect that the search engines will put your website in the listings. These listings are called the “Natural listings” meaning that Google (or another search engine) saw that you have information about “your topic” and they are now listing your website in the results when people search for that topic to increase website traffic to your site. When you show up in first page listings in a search engine you can almost guarantee that you will increase website traffic.
When you want to increase website traffic, you need to take note of the importance of search engines. Google, Yahoo and MSN are major search engines and it pays if you can submit your sites to these search engines. Links to your website is how you can get higher listings in the major search engines and start to increase website traffic. Links to your site, also known as backlinks, count as a vote that your site is recommended by the site that has linked to your website. You can increase your placement in the search engines, and increase website traffic, by getting more backlinks back to your site… but not just any backlinks. You need backlinks that also have your keyword in it or that are from a related site.
To advance brand recognition and to increase website traffic, you can also buy banner ads. You can find places to advertise on competitor sites and sites that are related to your website. For example, if you had a website on how to make quilts you would advertise on other quilt making websites, quilt pattern websites, and quilt material websites.
Instead of purchasing banners to increase website traffic you can also participate in banner exchange program. This will not cost a cent for you but you get to maximize the benefits through better brand recognition. You will only want to exchange banners with websites that are related to your topic. You wont get many clicks to your quilting site if you exchanged banners with an auto-mechanic.
Another technique you can use to increase website traffic is to comment on blogs that are also talking about your topic. So you may search the web for blogs on quilting. Signup for their RSS feed which will send you an email everytime they post on their blog. Then you can go read it and post a comment – which will get your websites name in front of more people that are reading about your topic, and eventually increase website traffic to your site.
For those with extra cash, and wants to increase website traffic, you need to see the importance of getting published and getting favorable reviews. To increase website traffic, why not write articles for publications on other websites. Or you can pay bloggers that have a blog related to your topic to write good reviews about your site as way to increase website traffic.
To Your Success,
Jeanette Fitzgerald
http://vur.me/jcfitz/befit
How To Increase Traffic To Your Website
To Increase Website Traffic You Must First Know the Basics
Now that you have started your website and posted content that is related to the topic, it’s now time to take a good look at website traffic and to increase website traffic. What’s the use of a website if there are no visitors and readers, right? Now, before you get too excited and jump ahead to advanced techniques to increase website traffic, you need first to know the basics behind website traffic. This way, your efforts to increase website traffic can be used to the fullest.
Making your website valuable will increase website traffic:
To make your website more valuable you want to increase the hits of the website, increase the page views, increase how long a visitor stays on your page, and also increase the number of unique visitors. For most owners out there, getting many page views is enough as a way to increase website traffic.
Page views happen when the visitor comes your website, but he leaves quickly. But that’s not the goal of your website. You want to increase the number of unique web visitors and return visitors. You can do this by putting relative and informative content on your website. For example, let’s say you had a website on how to make quilts. To increase your unique visitor count and how long visitors stay you your page you would want to upload videos, audio files, and articles that teach people how to make beautiful quilts.
By having relative content that people are searching for those visitors will spend more time on your site and tell others about your site – which would start to increase website traffic. But, if you were to put content on your page that taught how to cook Spanish rice – which is completely unrelated – then you would have many visitors “bouncing” off your site.
A unique visitor comes to your site and stays for a while to look at what you have to offer. A page view is when someone comes to your site spends less than a minute and then leaves. This is also known as a bounce.
Have you ever heard the term “Hits”?
Hits has the same meaning as a page view. The number of hits is not a good measure of the quality of traffic and as a basis to say that there is a need to increase website traffic. Rising hits is a not a good benchmark for quality traffic and not a way to increase website traffic. To increase website traffic, you need to focus on unique visitors, return visitors, and the length or user sessions.
To find out this how many unique visitors, page views, return visitors and how long visitors are staying on your site you will need to install a tracking software. There are many tracking software out there, but I find Google Analytics to be the easiest and cheapest (its free!).
How Tracking Can Help Increase Website Traffic
Once you have installed the tracking code on your site… Google Analytics will start to monitor all of the traffic that comes to your site. It will list what pages they visit on your site, how long they are staying on certain pages, and where your traffic is coming from. This is extremely important information for when you want to increase website traffic. Here are just 3 ways tracking can increase website traffic:
1. When looking to increase website traffic you’d refer to your Google Analytics reports to see where your website is lacking. If you bounce rate or page views is much higher than your unique visitor and returning visitor counts then you know that you need to put more related and valuable content on your website.
2. When you look at how long visitors stay on a certain page then you know the type of content visitors you are looking for. Add more of that content to your website and you’ll give visitors more of a reason to stay on your site or return to your site – which will increase website traffic.
3. Finally, look at where your traffic is coming from. If it’s the google natural search engines, start sharing articles on your topic on different article and video sites so that you can get more google listings. If your traffic is coming from a forum, then you should post more in that forum, or pay for an advertisement on that site so that you can attract more visitors from that site and increase website traffic.
To Your Success,
Jeanette Fitzgerald
http://vur.me/jcfitz/befit
Now that you have started your website and posted content that is related to the topic, it’s now time to take a good look at website traffic and to increase website traffic. What’s the use of a website if there are no visitors and readers, right? Now, before you get too excited and jump ahead to advanced techniques to increase website traffic, you need first to know the basics behind website traffic. This way, your efforts to increase website traffic can be used to the fullest.
Making your website valuable will increase website traffic:
To make your website more valuable you want to increase the hits of the website, increase the page views, increase how long a visitor stays on your page, and also increase the number of unique visitors. For most owners out there, getting many page views is enough as a way to increase website traffic.
Page views happen when the visitor comes your website, but he leaves quickly. But that’s not the goal of your website. You want to increase the number of unique web visitors and return visitors. You can do this by putting relative and informative content on your website. For example, let’s say you had a website on how to make quilts. To increase your unique visitor count and how long visitors stay you your page you would want to upload videos, audio files, and articles that teach people how to make beautiful quilts.
By having relative content that people are searching for those visitors will spend more time on your site and tell others about your site – which would start to increase website traffic. But, if you were to put content on your page that taught how to cook Spanish rice – which is completely unrelated – then you would have many visitors “bouncing” off your site.
A unique visitor comes to your site and stays for a while to look at what you have to offer. A page view is when someone comes to your site spends less than a minute and then leaves. This is also known as a bounce.
Have you ever heard the term “Hits”?
Hits has the same meaning as a page view. The number of hits is not a good measure of the quality of traffic and as a basis to say that there is a need to increase website traffic. Rising hits is a not a good benchmark for quality traffic and not a way to increase website traffic. To increase website traffic, you need to focus on unique visitors, return visitors, and the length or user sessions.
To find out this how many unique visitors, page views, return visitors and how long visitors are staying on your site you will need to install a tracking software. There are many tracking software out there, but I find Google Analytics to be the easiest and cheapest (its free!).
How Tracking Can Help Increase Website Traffic
Once you have installed the tracking code on your site… Google Analytics will start to monitor all of the traffic that comes to your site. It will list what pages they visit on your site, how long they are staying on certain pages, and where your traffic is coming from. This is extremely important information for when you want to increase website traffic. Here are just 3 ways tracking can increase website traffic:
1. When looking to increase website traffic you’d refer to your Google Analytics reports to see where your website is lacking. If you bounce rate or page views is much higher than your unique visitor and returning visitor counts then you know that you need to put more related and valuable content on your website.
2. When you look at how long visitors stay on a certain page then you know the type of content visitors you are looking for. Add more of that content to your website and you’ll give visitors more of a reason to stay on your site or return to your site – which will increase website traffic.
3. Finally, look at where your traffic is coming from. If it’s the google natural search engines, start sharing articles on your topic on different article and video sites so that you can get more google listings. If your traffic is coming from a forum, then you should post more in that forum, or pay for an advertisement on that site so that you can attract more visitors from that site and increase website traffic.
To Your Success,
Jeanette Fitzgerald
http://vur.me/jcfitz/befit
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