How To Increase Website Traffic

To Increase Website Traffic You Must First Know the Basics

Now that you have started your website and posted content that is related to the topic, it’s now time to take a good look at website traffic and to increase website traffic. What’s the use of a website if there are no visitors and readers, right? Now, before you get too excited and jump ahead to advanced techniques to increase website traffic, you need first to know the basics behind website traffic. This way, your efforts to increase website traffic can be used to the fullest.

Making your website valuable will increase website traffic: To make your website more valuable you want to increase the hits of the website, increase the page views, increase how long a visitor stays on your page, and also increase the number of unique visitors. For most owners out there, getting many page views is enough as a way to increase website traffic.
Page views happen when the visitor comes to your website, but he leaves quickly. But that’s not the goal of your website. You want to increase the number of unique web visitors and return visitors. You can do this by putting relative and informative content on your website. For example, let’s say you had a website on how to make quilts. To increase your unique visitor count and how long visitors stay on your page you would want to upload videos, audio files, and articles that teach people how to make beautiful quilts.

By having relative content that people are searching for those visitors will spend more time on your site and tell others about your site – which would start to increase website traffic. But, if you were to put content on your page that taught how to cook Spanish rice – which is completely unrelated – then you would have many visitors “bouncing” off your site.
A unique visitor comes to your site and stays for a while to look at what you have to offer. A page view is when someone comes to your site spends less than a minute and then leaves. This is also known as a bounce.

Have you ever heard the term “Hits”?
Hits has the same meaning as a page view. The number of hits is not a good measure of the quality of traffic and as a basis to say that there is a need to increase website traffic. Rising hits is a not a good benchmark for quality traffic and not a way to increase website traffic. To increase website traffic, you need to focus on unique visitors, return visitors, and the length or user sessions.

To find out how many unique visitors, page views, return visitors and how long visitors are staying on your site you will need to install a tracking software. There are many tracking softwares out there, but I find Google Analytics to be the easiest and cheapest (its free!).

How Tracking Can Help Increase Website Traffic
Once you have installed the tracking code on your site… Google Analytics will start to monitor all of the traffic that comes to your site. It will list what pages they visit on your site, how long they are staying on certain pages, and where your traffic is coming from. This is extremely important information for when you want to increase website traffic.

Here are just 3 ways tracking can incease website traffic:

1. When looking to increase website traffic you’d refer to your Google Analytics reports to see where your website is lacking. If you bounce rate or page views is much higher than your unique visitor and returning visitor counts then you know that you need to put more related and valuable content on your website.

2. When you look at how long visitors stay on a certain page then you know the type of content visitors you are looking for. Add more of that content to your website and you’ll give visitors more of a reason to stay on your site or return to your site – which will increase website traffic.

3. Finally, look at where your traffic is coming from. If it’s the google natural search engines, start sharing articles on your topic on different article and video sites so that you can get more google listings. If your traffic is coming from a forum, then you should post more in that forum, or pay for an advertisement on that site so that you can attract more visitors from that site and increase website traffic.

To Your Success,

Jeanette Fitzgerald
http://viralurl.com/jcfitz/befit