We have a problem you've been dealing with over the past few months.As regular readers know, AOL SEW closed propeller.com. also in the World of Warcraft site moved from Joystiq wow.com. the following are some of the lessons, search engine optimization (SEO) can learn from the experience of our teams.
Go to the site to another Domain
This may be the simplest form of transfer of the to a site. If the only thing that changes is the main domain, you need to do is a domain-level 301 redirect (permanent). However, if other changes such as moving one content management system (CMS) to another, or changes to the permalink structures, it becomes more complex.
Change the CMS; connect with another Web site
You must map the redirects, regardless of the level it is necessary, as the case may be, page-level-out-of-the-box.It is necessary to focus on each page, but not at the same time possibly drawing on? depends on really.What kind of information:
Pages to drive in traffic in the pages to drive conversions?? "in which pages are external links? A commitment to the highest level of Pages to drive?Last year, AOL buys mmafighting.com, which had different AOL's other sports properties (AOL uses its own CMS) environment. 3.2.1.1. be able to support this new site, so that AOL had to move it to the CMS.
This meant that developers had to pull out all the old messages ran out of the old CMS, move them to AOL, CMS and the old style URLs to merge each page up on AOL's standard Found in the old content. [1] [2] in certain parts of which were found not to be on the basis of the criteria mentioned above, the fishing effort, which cannot be moved.
Closing the site down
When closed, the process as part of propeller.com are accompanied by appropriate places the main pages of the one part, and the pages that were driving to redirect traffic for a decent amounts for identification purposes.For example, the propeller sports section in the controls now fanhouse.com.
One of the term, which was created for comfortable levels repeated traffic was around women's health topic.A certain page was more than 2 years old, but was still ranking number one in particular, of course, we wanted to keep the term so as much as possible the transport.
We identify the page network (AOL Health), which would produce a good user experience and make a click you'll wonder why they were in existence at the date of the person.We hope that the AOL Health goes to the time of the page remains in the ranking and traffic, but we only may be moving 301 throws off the traffic.
10 Step Migration process
Regardless, why do I need to move the site to follow a simple 10 step process:
Tell someone SEO team your own plans before rolling changes in the production as much as possible, to help keep traffic redirection page. Implement blanket order for only one page, section, or a new site URL page 301 redirect can save as much traffic shall be implemented in one part of the site. [1] [2] Test before rolling out changes to the entire site. only you must move the entire site when that new pages in the test appear in search results as expected. Select each of the old or the modified page URL UNIFORM RESOURCE LOCATOR (URL) FOR the new page-permanent 301 redirect to the same, keep the. consider to make it easier for users to redirect the links in the event of a change in the directory structure of a domain name. check both internal and external links., upgrade to the greatest extent possible in earlier versions of links, which refer to from the old site to Retain the old site in the domain. [1] [2] the control of at least 180 days and to maintain the 301 redirects in the same period. create a 404 error pages, so when errors occur, users receive their new page go to the message. keep both old and new sites in webmaster tools accurately and to ensure the review of the crawl errors regularly 301 redirects are working properly.
The idea is, you can use the following procedures, such as these that we reduce our losses suffered as a result of immigration, which means that we spend not chasing its own tail to return to the levels before the traffic for the first few months of the date on which the post migration.
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