Testing is a waste of time

Testing seems to be all advertising related to the answer these days when the audience member requests. [1] [2] hard question at a meeting of the Conference, a member of the Panel is inevitably says, "you do not have a test."

Many of the things that we want to know or have reason to try to require that we set up the test. Tests should normally be conducted for a period that is twice as long as the average sales cycle (i.e., if the average sales cycle is seven days, it is best to declare that the test, you will need to run a full two weeks). in those ads that ran test (a) in its entirety for the benefit of the sales cycle, which is quite enough time to assess the results of the seventh day.

Waste of Money

Testing is usually a waste of money. Tests to demonstrate only that what was attempted was not an efficient way. Although there is certainly something is not efficient, time and money that went into the test could have used something you already know the value of learning is effective.

At other times we get lucky and the test proves to be really Move the needle.Unfortunately, there is no way to know in advance if the test is successful.

Since the testing is necessary practice, nothing we can do to shorten the time required to obtain the results of the test is a worthwhile exercise.You are a member of the examination of the mode and production mode can be more time for more profitable.

Waste of Time

One of the most difficult part of the ad format, the test is a display advertising. the simplest way to test the evidence which is not very effective, is a simple A/B test.

Are the type of display advertising, and you can take a look at the end of the results.You can then turn off the display of advertising, the end-results by reviewing and compare the two.If the end-results were better, when you had, you can make the screen works.

This type of testing, the problem is, it does not provide the actual detail. [1] [2] it is highly likely that some of you ran this test ads does not work.It is also very likely that some will participate in this test, the ad networks will not work.

Why is the failure of the A/B

If you would like to find out all the amount of tax withheld to the beneficial components, you need to have a large number of (a) to run/b tests, which would take an extraordinary amount of time, as shown in the following example:

In this chart we have testing two ad networks. each network has two Web sites, and we've testing two ads per network, per site.This company's sales cycle is seven days. Consequently, the test requires a for 14 days.

To determine the elements, this test will determine which components are really useful, you need to take the tests 14.196 days That the scope of the authorisation.

It is also important to note that there are other elements, you may want to consider which are not included in this test, for example, the ad size, demographics psychographics. in reality, it would be much more networks, many more sites, and much more if you'd like your ads to be tested for reaction to fire.

Different Management: search the decisive results

How you can test the granular level of the screen and to reduce considerably the time for decisive results?The answer is a different matter from the management.

A different matter from the Manager to do one of the need to keep your eye on the purchase path that the consumer have switched on the way to conversion.The path to purchase, which would suggest that the consumer is exposed to the screen impressions (view-throughs), an advertisement or a link to them by clicking the right along the freeway A4 and organic.

When paths are tracked and the value of the (earnings, revenue, orders, leads, etc.) have been calculated, it will then be attributed to each step in the path.

A different matter from the attribution of the ideal metric is profit.By specifying the path to profit, at each step, we can quickly gauge which ads and networks involved in since the ad or on a network that is linked to profit operates, and what any with a negative result is promoted.

Give Credit where due not

In the example above, we said, it take to test all the days of the date on which the 196 on the left side of the screen, thus a different campaign components. to manage and follow up of the purchase path for only 14 days can perform the same test.

Without validation technology places, one needs a/B test, regardless of each variable, which takes up a huge number of different template location one can test variables in parallel, which reduces considerably the own time needed to produce the test responses.

These existing 14 days easily know which ads are most and least profitable what ad networks are at the most and least profitable and we also have information on the population, the ad size, time, day, etc, and can even combine the psychographic information.

Different management is almost always defined simply as giving credit where credit is due. monitoring and requires a different matter, however, it is useful in a variety of ways, such as the possibility of reducing a considerable amount of time, one of which is in testing mode.