Has been a good deal of controversy surrounding the Google AdWords keyword tool, late (launched September 2009 and came out of beta this August) the latest version.Marketers search engine optimization (SEO) and paid search for communities where there is a lot of information about the status of the forecasts have complained as compared to the old, the new version of a wide variance of ran out of the woodwork. Their beefs are significant: the keyword-rich domain buy overpaying, incorrect projections on the errors of the business, and much more.
Apparently, the new start time, Google keyword tool was less important than the explicit-caveat about the old version to use merged data from google.com, as well as all of Google's search Network Partners, such as AOL, shopping.com, parked, etc.(not Sure what this means? If you have never visited a Google search on another site, the site is in the Google Search Network partner.)
Despite this criticism of digital Marketers should not lose all the advantages of using the new Google keyword tool in sight. That's why we put us at the top of the list:
1. a new keyword tool to ignore Traffic From Google search network Partners
The search marketer knows, for each of the search to the public (google.com vs. partners) profiles can vary widely, the differences in the cost-per-click (CPC), the number of click through (CTR), conversion rates, Baseline ROI, and much more. These core metrics kausivaihtelun Show different patterns, also from time to time.
Although obsolete combines showed certainly higher and bigger, bolder framework programme view, locate the Network numbers was always more difficult to Freeze when projecting critical success metrics.Better to be a member of the enterprise more energetically less and look down the road to growth.
2. you can Run a search query Volume estimates of all the geographic market
In the past, how to do this? In order to safeguard the temptation in the cab on the relative sizes of the population of the country, locate the disabled in a query to calculate the amounts of the level of prices is likely to go to the third party keyword tool--but in order to harmonise all kinds of risks on the face of Google's data. Never quite a picture.
Now click of the mouse you can rotate the countries as many as you want. A good measure they also returned, language targeting.
3. you can evaluate the search Traffic for mobile devices
Behaviorally speaking, desktop/laptop search and mobile Search are two very different animals to the Searcher's intent. [1] [2], in the context of the query language, even if your screen and browser restrictions--these all vary considerably in the big screen little screen. [1] [2] Keyword [Italian restaurant] garners more than 16% of mobile devices, 0,2% for keyword [management consultants] compared to the amount of the query. wouldn't it and to the extent that it is we had a tool to help determine the accuracy of your mobile Search problem with such a time?
4. the new data to the facilitation of all that the search filters in the query information in the field of Heavy-lifting
The old tool We finds heavy long tail keywords often, that does not have any data on the list.Taking into account the fact that Google would have the effect of any of the items in the output list of the 200, lasted often several attempts to create useful to analyze the seed keywords.Now we are in the filter query volume, competition, And the estimated CPC etc. otherwise, Google is done out of the 200 limit keyword.
5. a statement of opposition to the type of targeting is more intuitive, This Time around
One of the easiest ways to misuse whatsoever of driver attestations, the old, the keyword tool's search volume information was characterised by the presence of data in the query views of the search for a comprehensive list of seeds of maize hybrids with the genetic potential overlaps (example: displaying [Italian restaurant] and [Italian restaurant Chicago] in the same list).The danger persists, but when the new version of the simple check boxes, has become much easier to manage these possible errors.
Next, where?
Google, fortunately, has been requested in the query projections of the confusion surrounding the dissenting, and continue to communicate to the Commission the text of the keyword tool's trip to the beta.
In the meantime, the "Previous Interface" link is missing, the keyword tool in the approval form, the lost, a new version is here to stay. search Marketers a clear message on the side of the benefit from a more precise reflection of organic natural search, PPC-side we have less risk of faulty predictions.
A few more thoughts, position:
Always make sure that your browser has logged in to your AdWords account, when you use the new keyword tool--otherwise, many of the advanced options are disabled. I love it or hate it, the new keyword tool continues to be an important resource, but David Naylor makes for good are supplemented by the Google Search-based keyword tool in your Search query projection research. Golden article, remember: estimates are a lot of useful to you: on the basis of the relative compared to the top of the keyword on the basis of. If the list shows 150 000 queries, and the next highest programs focus on 50 000, not so much ... the raw numbers just know that you can expect approximately three times higher than the query volume.
And if you still heavily here, drop a note directly to Google!
No comments:
Post a Comment